600 macarons in race orange.
A limited-edition gift for the jewellers and watch shops that carry TAG Heuer in the Netherlands, timed for the Dutch Grand Prix at Zandvoort.
A gift that looks like the campaign.
TAG Heuer Netherlands came to us with a clear idea: a gift for the shops that carry the brand, on their counters before race weekend.
It had to be one colour, race orange, look at home next to the watches, and reach every shop in the same week.
Three parts, designed as one.
One colour, one box, one delivery run: planned together, so every shop got the same gift, cold and intact.
All 600, one orange
Every shell in the same race orange, matched by hand and approved from a photo before the full run. Mixed flavours inside, so each box had variety without breaking the one-colour look.
24 per box, nothing moving
A rigid black box with a magnetic lid, 24 macarons stacked snugly in rows so nothing slides on the road. TAG Heuer supplied the red sleeve; we did everything else, and can make a sleeve like it for you.
Packed per shop, kept cold
Each shop’s box packed separately and sent in insulated boxes with cool packs, so every one arrived cold and intact before race weekend.
From first email to twenty counters.
Brief and colour
Quantities, the shop list and brand references in. We matched the orange and sent a photo of a test shell to approve.
Packaging
Box and TAG Heuer’s sleeve checked together with the macarons before anything was packed.
Baking
600 shells baked and filled in our Den Bosch kitchen, in one colour, then chilled for packing.
Delivery
25 boxes packed per shop and sent in insulated boxes with cool packs to more than twenty retail partners, before race weekend.
The macarons are a great success with our retailers in the Netherlands. The positive feedback we’ve had is truly amazing. Thank you so much for all the work.
TAG Heuer
Your brand, your colour, your box.
A launch, an anniversary, a client gift or a race weekend of your own. Tell us the date and the numbers, and we’ll come back with a design and one fixed quote.
Usually a reply within one working day. Or try your colour on our tower first, or read the Eddy’s case.