An E on every macaron, for Eddy’s opening.
For a new Eddy’s shop in Eindhoven: every macaron with an E piped by hand in chocolate and finished in gold.
A new shop, signed with its own E.
Eddy’s, the multi-brand fashion store in the centre of Eindhoven, was about to open the doors of a new shop and wanted something to hand to the people walking in. Something sweet that carried the shop’s name.
One letter, four ways.
Planned as one set, so the whole table reads as a single design and every box looks complete on its own.
Four colours, one look
Cream, blush, mocha and caramel: warm shades that sit together in a box. Each colour has its own flavour, so you can tell them apart at a glance.
Every E by hand
Julia piped every E herself in chocolate, then finished it in gold. The same works for an initial, a date or a simple mark of your own.
All four in every box
Five white window boxes of 20, with every flavour mixed through, so each box shows the whole collection the moment the lid opens.
From our kitchen to their front door.
Brief
The date, the numbers and the letter, plus colours chosen to sit together in one box.
Baking
Shells baked and filled in our Den Bosch kitchen, one flavour for each colour.
Piping
Julia piped all 100 E’s by hand in chocolate and finished each one in gold.
Delivery
Packed into five window boxes and driven to Eindhoven by Julia herself, just in time for the big day.
A shop opens only once. Eddy’s put our macarons in their customers’ hands that day, and shared them on their own Instagram.
Eddy’s · published with their permission
That’s the thing about a macaron with your letter on it: people take a photo before they take a bite.
Your initial on every macaron.
A shop opening, a launch, an anniversary or a client event. Tell us the date and the numbers, and we’ll come back with a design and one fixed quote.
Custom designs from 30 macarons. Usually a reply within one working day. Or read the TAG Heuer case.